15.16. Governments and non-governmental and international organizations should intensify their cooperation with the private, for-profit sector in matters pertaining to population and sustainable development in order to strengthen the contribution of this sector in the implementation of population and development programmes, including the production and delivery of quality contraceptive commodities and services with appropriate information and education, in a socially responsible, culturally sensitive, acceptable and cost- effective manner.

15.17. Non-profit and profit-oriented organizations and their networks should develop mechanisms whereby they can exchange ideas and experiences in the population and development fields with a view to sharing innovative approaches and research and development initiatives. The dissemination of information and research should be a priority.

15.18. Governments are strongly encouraged to set standards for service delivery and review legal, regulatory and import policies to identify and eliminate those policies that unnecessarily prevent or restrict the greater involvement of the private sector in efficient production of commodities for reproductive health, including family planning, and in service delivery. Governments, taking into account cultural and social differences, should strongly encourage the private sector to meet its responsibilities regarding consumer information dissemination.

15.19. The profit-oriented sector should consider how it might better assist non-profit non-governmental organizations to play a wider role in society through the enhancement or creation of suitable mechanisms to channel financial and other appropriate support to non-governmental organizations and their associations.

15.20. Private-sector employers should continue to devise and implement special programmes that help meet their employees' needs for information, education and reproductive health services, and accommodate their employees' needs to combine work and family responsibilities. Organized health-care providers and health insurers are also including family planning and reproductive health services in the package of health benefits they provide.

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