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GRIP is a government funded collaboration with business, trade unions and NGOs. GRIP develops and field tests methods that increase eco-effectivity by maximising customer satisfaction and minimising environmental load in pilotprojects. The methods and results are then documented and distributed as Do-it-yourself manuals and in seminars. The general methodology Market driven environmental management has been documented and is being spread to the business school environment in the form of lectures, cases and aticles. GRIP is also playing a central role in developing eco- benchmarking techniques for buildings. Following a trial three year period, GRIP is now being established as a permanent centre with a broader mandate. According to this mandate GRIP will also be launched internationally. GRIP will contribute actively to, and facilitate the exchange of experiences, inter alia through international organisations and various international seminars.
Norwegian State Pollution Control Authority