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VPD - REDEFINING THE AMERCAN DREAM</head>
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Redefing the American Dream:
The Search for Sustainable Consumption
Merck Family Fund Conference Report
Preamble
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Alan Thein Durning
Overview
Defining the Problem
The Conference
American Attitudes about Materialism, Consumption and the Environment
The Importance of Vision
The Search for Language
Is This Debate Relevant to Low-Income People?
Strategies For Change
Sustainable Economic and Tax Policies
The Culture of Advertising and Television/ The Commercialization of Schools and Public Space
Household Consumption Patterns
Production Practices
Encouraging Signs of Change
Perspectives from the Developing World
NEXT STEPS
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